Starting
this week, more than a million business professionals and scholars,
including faculty, students, alumni, and newsletter recipients from two
of the nation’s most prestigious graduate schools of business, the MIT
Sloan School of Management and the Wharton School of the University of
Pennsylvania, will receive messages inviting them to collectively write
and edit the book, tentatively titled We Are Smarter Than Me (www.wearesmarter.org).
The book’s content will examine how Web 2.0 technologies such as
social networks, wikis and blogs can benefit the business enterprise.
Additionally, MIT and Wharton will also have access to the
contributions, and expect to conduct and publish primary research on
whether collective projects like this can help guide the future of
industry in the areas of customer service, product innovation, market
research, and sales.
We Are Smarter - Official Press Release - 11/16/2006
Hmm. Shall be interesting to see how this project turns out. It would be nice if it ended up as something more interesting than just a marketing stunt.