It was in the 1980s that food began disappearing from the American
supermarket, gradually to be replaced by “nutrients,” which are not the
same thing. Where once the familiar names of recognizable comestibles —
things like eggs or breakfast cereal or cookies — claimed pride of
place on the brightly colored packages crowding the aisles, now new
terms like “fiber” and “cholesterol”
and “saturated fat” rose to large-type prominence. More important than
mere foods, the presence or absence of these invisible substances was
now generally believed to confer health benefits on their eaters. Foods
by comparison were coarse, old-fashioned and decidedly unscientific
things — who could say what was in them, really? But nutrients — those
chemical compounds and minerals in foods that nutritionists have deemed
important to health — gleamed with the promise of scientific certainty;
eat more of the right ones, fewer of the wrong, and you would live
longer and avoid chronic diseases.
Eat food. Not too much. Mostly plants.


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